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Phishing scams: how to handle them

🎣 Phishing, pronounced “fishing”, is a technique used by scammers to trick people into taking certain actions.

This could mean tricking you into:

  • clicking a link in an email
  • opening a dodgy attachment
  • visiting a scam website designed to look exactly the same as the real one
  • providing your personal information by replying to the email or by submitting it to the scam website

🎣 Phishing scams usually impersonate well-known brands, people you know and trust, or authority figures. This makes you more likely to fall for the scam. They can also include a sense of fear or urgency to encourage you to take quick action. Often phishing emails can include an offer of a prize or a discount too.

🎣 You can also see phishing on messaging apps, text messages, social media, online marketplaces and selling platforms. 

If you’re suspicious of a message:

  1. Never click on a link in a message you weren’t expecting. 
  2. Never click on a link in a message from a sender you don’t know.
  3. Call the person or company directly using legitimate contact details (not those inside the message) to double-check before clicking links, replying or providing information. 
  4. Take your time. Don’t rush to react because the sender says it’s important, urgent, or a limited-time offer. 
  5. Remember, if something sounds too good to be true, it probably is.
  6. Ask a friend or family member for advice.

🚨 Report scam texts by forwarding them to 7726

🚨 Report scam emails by forwarding them to

How many phishing scams do you see per week? Comment below 👇🏼